Jacob Jensen established his studio in 1958 and over the following decades created the revolutionary, pure and now classic form language which has made him one of the world's most recognised designers. Jacob Jensen's son Timothy Jacob Jensen has established the trademark JACOB JENSEN and clarified the universal potential of the form language by transferring it to many product groups. A simple, streamlined and ultramodern form combined with contrasts of light and dark. It is the part of the form language which is primarily associated with Jacob Jensen, so homogeneous that people all over the world recognise a Jacob Jensen design from a distance.